This video is a couple of years old but I think that the "do's and donts'" of cocreation are still spot on:
- Understand what is consumers' perception of value
- Interact frequently; be open and honest
- Sound like yourself and admit mistakes
- Encourage conversations amongst consumers
- Find your advocates and invite them inside
- Formalize what can be formalized
- Participate: you get what you give
- Inspire, don't manage your community
- Don't sell; show your passion and share passion
- It is ok to say "I don't know"
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