London in Prague - looking back... and looking forward
A short video capturing the speakers and the atmosphere of London in Prague. Number of people who attended the conference, have since contacted me and told me how inspired they felt by the speakers and their ideas.
I hope that we will use the inspiration and start putting some of the ideas into practice. We could start by "getting real" when it comes to market research: observing more and asking less, bridging the gap between the world of business/marketing and the world of academia (using semiotics, anthropology to understand people better) and making use of online research in order to start a real dialogue with consumers.