Marketing the Human Resources or Human Resourcing the Marketing?

For the past couple of months I have been looking for a job so I encountered several HR agencies and HR people in Prague. This was not the first time and I am still surprised how this works respectively does not work.

OK now my ideal take on recruiting is that a) I have / create over the time a list of clients and b) I have / create over the time a list of “workers”. I network both with a) and b) and go figure what happens... in the future a) may become b) and vice-versa. You slowly grow both group and you have a lasting quality relationships with both. That means not only good steady income, BUT also building YOUR goodwill.

Of course recruiting is one thing, but you also need a recruiter. The recruiter in my opinion needs some trades not only skills because recruiting is a craft as much as a mission (much like being a teacher). He / She should have at least an understanding of psychology, sociology and have empathy to say the least. That is more than experience or what I call a craft - craft and experience can be obtained, learned.

My close friend who is involved in recruiting as a top manager on the client side for about 8 years told me that he feels the recruiters’ qualification is that they “breath and have a pulse”. I think it might be little bit harsh, but lets say recruiting does not work very well in comparison with the ideal and / or theoretical side. The worst part is that even when the bad recruiting agencies go out of business etc. it will take a very long time to repair and recuperate the entire market and business field AND it will take enormous amounts of money dropped in brand building and goodwill building.

Now the question I ask myself: isn’t Marketing in Czech Republic and probably the entire Eastern European context in the very same situation? Isn’t marketing analogically to HR and recruiting an unprofessional field filled with unprofessional workers? Have we really moved from MARKETER = SOCIAL STATEMENT to MARKETER = JOB / MISSION?

Comments

[Business in Czech Republic]

Really wonderful post. Business in Czech republic is developing day by day. Especially in Prague the most of business dealings happening. Prague is nice tourist place most of foreigners spending lot of money.

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Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programmes. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and post-sales promotional activities. It is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times and the culture.

[Instant Loans]

Human Resourcing the marketing for me.