« "Connected" | Main | Fresh-smelling Gorillas »

04/20/2010

Neil Perkin: Whats Next In Media

via slideshare.net

It will be a great pleasure to welcome Neil Perkin in Prague at the end of April.

Neil Perkin is a renowned strategic planner, writer, blogger and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment. 

Neil has over 20 years media owner experience and was latterly the Director of Marketing, Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity Neil ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

Neil has been active in the social media space for a number of years and his blog, ‘Only Dead Fish’, is one of the most popular and authoritative media and marketing blogs in the UK, as ranked by Advertising Age. He is a writer, commentator and a regular keynote speaker on content strategy, emerging media, digital commercial strategy and social technologies, a contributing author to “The Age of Conversation”, a collaborative book published by the top global marketing bloggers. Neil has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

Neil Perkin will join us for London in Prague workshop to share his experience in effective community building on Friday, April 30th.

His workshop will take place at Long Tale Café, Osadní 35, Prague 7. We will start at 10am and we aim to finish at 3pm.

The agenda of the workshop is as follows:

10am - noon

  • Everyone's a content producer: individuals, brands, advertisers, your audience
  • In a non-linear, networked world the rules around content have changed for good
  • The value equation between a brand and it's audience now reflects this new reality
  • Smart brands understand how community works, how it can benefit their business, and look to build community around what they do
  • This requires them to undo a lot of what they think they know, and change the way they work
  • Effective community building isn't easy - this session helps you to identify and avoid the many pitfalls that some brands are already falling foul of

break for lunch

1 pm - 3 pm

  • Group exercise - effective community building in practice


If you want to know more or would like to register please fill in the registration form: http://registrace.londynvpraze.cz/

Feel free to contact us on info@londynvpraze.cz or call us at +420 774 878 771.

Looking forward to seeing you in Long Tale Café (Osadní 35, Praha 7) on April 30th!