Perfect Crowd

John Kearon in Prague

It is a great pleasure to welcome John Kearon (back) to London in Prague.

John is the Founder, CEO & Chief Juicer of BrainJuicer Europe's leading online research agency. John was Ernst & Young's 'Entrepreneur of the Year 2005' and the company's innovative approach to research has garnered a number of awards including 'The Most Innovative Use of IT' and 'Service Business of the Year'.

Most important of all, John is passionate about innovation - innovation of marketing and market research techniques.

The workshop with John will take place on 10th of November at Long Tale Café, Osadní 35, Praha 7. We will start at 10am and we aim to finish at 3pm.

This is the agenda:

• The future of online research, moving beyond "fast and cheap" (10-11am)
  
• Finding and engaging the creative consumers (co-creation and crowdsourcing) (11-12.00pm)
  
• Building communities of interest (12.00-1pm)
  
• Lunch 1.00-1.30pm
  
• Moving from "me" to "we" research - mass ethnography (1.30-2.00pm)
  
• Group excersise: creating real case in Czech Republic where we put to practice the principles of co-creation, crowdsourcing and "we research". We will select 1 or 2 cases at the end and we will put make them happen!
  

Looking forward to see you in Long Tale Café on the 10th of November!

Here is a link for registration: http://www.londynvpraze.cz/registrace/lip/

If you want to know more or would like to register please write to us on info@londynvpraze.cz or call us at +420 773 552 225.

London in Prague

   

London in Prague is a conference that this blog is organizing with Ogilvy.  The key goal of the conference is to offer an alternative to the traditional way in which we gather knowledge about people and how to translate this knowledge into ideas for new products and communication.  The members of the "Perfect Crowd" who will appear in Prague on the 11th of October - Richard Seymour, Greg Rowland, John Kearon and Matt Hart -  are successful at what they do. And they are "being real" when it comes down to understanding of people and their interactions with products and brands. They have replaced the one way mirror, the deep drills into the minds of consumers and the 19th century quantitative research with its dreadful, endless questionnaires by observation of people in their homes, semiotics and wisdom of the crowds. I hope that the people attending the conference in Prague will have similar feeling to that I had when I met the guys in London and learned about their work: feeling of liberation knowing that it is possible to get real and do things differently.