3 posts categorized "London in Prague"

09/13/2012

Malcolm Evens, of Space Doctors in "London in Prague"

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We are delighted that Malcolm Evens accepte our invitation for London in Prague! We will see Malcolm in Long Tale Café on 4th of October, 2012.

Co-founder of Space Doctors, Malcolm Evans has worked on projects for many global clients including Procter & Gamble, Nestle, Guinness UDV, Vodafone, GSK, Unicef, Mastercard, Givaudan, Gillette and Unilever. He specialises in cross-cultural communication and helping brands compete and communicate more effectively in changing cultural contexts.  He helped pioneer his specialist field of semiotic and cultural analysis internationally, first with Semiotic Solutions then Added Value before setting up Space Doctors with founding partner Fiona McNae. Winner of many awards, including WPP's Atticus Grand Prix, Malcolm has focused in recent years on applying cultural and semiotic research to emerging markets. He also leads advanced semiotics training programmes for the UK’s Market Research Society.

 

03/07/2012

Mesh planning: T-mobile case study

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An inspiring case study in tracking real consumer experiences by Mesh planning. (CLICK HERE  for the full presentation).

 

The head of Mesh planning Fiona Blades will join us for London in Prague workhop, on 5th of April, 2012. For registration to the workshop CLICK HERE

 

And now back to the case study with the text and presentation taken from Mesh planning website

 

Problem:T-Mobile pre-tested communications and tracked brand health but needed to understand how multiple campaigns were working by each element as well as impacting on the brand.

Approach: MESH works alongside T-Mobile’s research, creative and media agencies tracking experiences in real time to help optimise campaigns as they roll out.

Action: At a media level, MESH helped T-Mobile identify the strength of its magazine
strategy for the agency to fully capitalise on this. As the branded value ‘Night In’ proposition
was launched with a variety of executions, the MESH rapid feedback was used to optimise
future executions. At a strategic level, T-Mobile’s online trading team and its agency in
charge of store windows have used MESH insight to feed into future planning. With Orange
and T-Mobile coming together, MESH has gone back over a year’s data to evaluate Orange’s
direct response strategy.

 

03/04/2012

Fiona Blades in London in Prague on 5th of April!

Fiona

It is a great pleasure to welcome Fiona Blades to Prague - Fiona will join us for a workshop on "Tracking real consumer experiences" on the 5th of April in Prague, from 10am to 4pm, at Long Tale Café, situated at the Mfactory, Osadní 35, Praha 7. 

Fiona is an experienced planner and researcher. Following a career as a Marketing Manager for Spillers Foods and as an Advertising Planning Director, Fiona set up MESH Planning in 2006 to create a new real-time research approach to evaluate every touchpoint from TV advertising to In Store to Word of Mouth.

This award-winning approach to tracking experiences, resulted in Media Week listing MESH in ‘10 to watch, the new Facebooks’ and was described by industry insiders as ‘Millward Brown orthodoxy-busting’. Fiona has been listed in the entrepreneurs section of Research magazine’s 50 Faces to Watch in 2007, and sits on the Cranfield School of Management MSc Advisory Board and Hackney and City Carers Partnership Board.